Rivers Discount & Promo Codes

About Rivers

There are a very few brands across many industries that share a heritage of a century or longer. It is amazing to see how these brands have evolved through the times and still stand tall in the market. If we talk about fashion and lifestyle industry, the frequency of change is more than any other industry. This makes it hard to sustain and to embrace change on a continuous basis. Rivers is a brand that has passed all tests of time and stands tall to this date. The brand was started as a shoe manufacturer in 1863 in Charlton by Joe Paddle. This family business was all about quality and giving importance to small details that bring out top class finishing and neatness in products. It was in 1960 when Paddle brothers moved their operation to Ballarat so that they can run the business with better efficiency, cost saving and to grab better business opportunities. The formal foundation of brand Rivers was laid in 1979 when Paddle brothers made partnership with Diana Ferrari. The wholesale business expanded and it took the company 4 years to open their first retail store in 1983 in Sydney. The company did not want to rush in to expansion and slowly made its way up the ladder. It was 1991 when the company had around 20 stores and stared offering women’s shoes as well. With the changing market demands, the company started offering apparel and other items in the mid-90s. The response was great and the company was now offering a complete range of fashion apparel, footwear and a big range of accessories which included bags, hats, belts, scarves, sunglasses, undergarments, socks and many other items. Keeping in view the online demand, the company also launched its website in the 1999. The company is known to design and produce affordable fashion apparel, footwear and accessories which people love for its quality and designs. This Australian brand is now know in different parts of the world and caters to its customer’s order through its website with an efficient delivery system. Many customers love to shop but want to save at the same time and for those, Dealmecoupon.com is the best place to visit. Here at our website you will easily find all of the latest Rivers coupons and discount codes with convenience.